Our Work

Growing a Podcast & Newsletter Audience Profitably

A media client with a podcast, email newsletter, and blog needed to grow subscribers faster and more affordably after burning through significant budget on newsletter-platform ads with poor retention. We built a three-part strategy combining paid social and search with organic content pulled from AI-assisted podcast transcriptions, plus conversion improvements across the site. The result was a faster-growing, better-retained subscriber base at a lower acquisition cost.

Results at a Glance

A three-part paid-and-organic strategy turned a struggling subscriber funnel into a faster-growing, better-retained audience, at a lower cost per subscriber than the campaign it replaced.

Repositioning a Niche Accounting Practice

A specialized accounting business wanted to move away from nonprofit and grant accounting work and build a client base around legal bookkeeping and accounting for law firms instead — but wasn’t ranking for any of the target terms. We built location-targeted pages around that specific niche, and the business now ranks at the top of search results for these terms across major cities in four Southern states.

Results at a Glance

A focused pivot into legal bookkeeping took this practice from zero visibility to top rankings across four states — proof that going narrow can beat trying to be everything to everyone.

Turning a Hobby Into a Course Business

An educator running pre-recorded and live online courses needed a cost-effective way to grow enrollment. We combined targeted paid campaigns with organic content built around the client’s core keywords, driving consistent course sign-ups at a low cost per acquisition while doubling organic keyword rankings and traffic over two years.

Results at a Glance

Two years, doubled keyword rankings, and a steady stream of low-cost enrollments turned a side hobby into a real, sustainable income stream.

Sustaining a Long-Running Content Site Through Algorithm Changes

An ad-monetized content site serving expats needed new growth avenues after years of relying on the same content strategy. We built a consistent cadence of keyword-targeted FAQ content paired with ongoing link building, helping the site maintain steady organic growth through multiple major search algorithm updates.

Results at a Glance

Consistent FAQ content and deliberate link building kept this site growing through multiple major algorithm updates that knocked less-prepared competitors down.

Reducing Paid Ad Dependency for Auto Dealerships

Two dealership clients — one Honda, one Chevrolet — were spending heavily on Google Ads with no organic strategy to fall back on. We built out vehicle buying guides, service and maintenance content, model comparison pages, and financing information, paired with targeted local SEO and backlink development. Both dealerships saw meaningful increases in organic keyword rankings and traffic within the first few months, reducing their reliance on paid search.

Results at a Glance

Two dealerships, one strategy: meaningful organic ranking gains within months, cutting real dependence on expensive paid search.

Building First-Page Visibility for an Ecommerce Retailer

A specialty ecommerce retailer wanted to expand organic visibility beyond its existing product collections. We built three dedicated landing pages around high-intent product categories — custom needlepoint keychains, embroidered belts, and dog collars — with category-specific copy around craftsmanship, customization, and buying guidance, while carefully linking new pages into the existing collection structure. The keychain category alone produced 16 top-three rankings, and the belt category represented roughly 25,000 combined monthly searches across tracked terms.

Results at a Glance

Sixteen top-three rankings in a single product category, and a second category sitting on 25,000 combined monthly searches, built from just three focused landing pages.

Structuring Strong Local Rankings Into a Real Strategy

A furniture and gift retailer already had strong organic visibility in a major Pacific Northwest market, but most of it was concentrated on the homepage rather than dedicated pages. We built three focused landing pages for modern furniture, contemporary furniture, and gift-shop intent, mapping existing high-performing terms onto the new structure and strengthening local, showroom-specific context. The retailer already held top-four visibility for several broad furniture-store searches — our work gave that demand a clearer path to convert.

Results at a Glance

Already ranking top-four for broad local searches, this retailer just needed a real structure to convert that demand, not more visibility.

Technical Cleanup and Authority Building for a B2B Tech Provider

A restaurant operations technology company needed more visibility around food-prep labeling, restaurant label printers, and compliance — while also fixing broken URLs and underperforming older content. We built six new commercial landing pages, expanded six existing blog posts with direct-answer formatting and comparison content, fixed duplicate H1s and 404 errors, and earned five relevant editorial backlinks. Commercial-intent terms reached page one, and the site’s backlink profile grew to 128 linking domains and 521 inbound links.

Results at a Glance

A technical cleanup and content refresh grew the backlink profile to 128 linking domains and 521 inbound links, while pushing commercial terms onto page one.

Building a Content Cluster for a Commercial Vehicle Wrap Company

A regional vehicle-wrap company wanted to expand beyond a single core service page into a full commercial-wrap topic cluster. We published 10 new articles covering design, installation, lead generation, and ROI, backed by nine editorial backlinks and contextual internal linking into core service pages. Forty-one work-aligned terms reached the top ten in search results, with additional high-value terms — like “van wraps” at position 11, drawing roughly 1,900 monthly searches — sitting just outside page one.

Results at a Glance

Forty-one terms ranking in the top ten, with high-value opportunities like “van wraps” — 1,900 monthly searches — sitting just outside page one and ready to move.

Want Results Like These for Your Business?

Every strategy above was built around that specific business, market, and audience. Let’s talk about what that would look like for yours.

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