A multi-region rodent control company’s October 2026 Semrush report shows a search footprint built on Google’s local map results. The company held 126 local pack placements, 118 of them in the first position, and those map results accounted for about 93% of its estimated organic traffic.
The company name, website and service regions have been withheld. This case study presents the documented search footprint; it is not a verified count of calls, jobs or revenue.
6,600
Estimated monthly organic visits (+259% in the report’s comparison)
118
Local pack keywords in position #1
97.8%
Share of estimated traffic from non-branded searches
The Business Context
Rodent control is an urgent, local purchase. Someone who hears scratching in the attic searches for help nearby and calls one of the first companies they see. For searches like these, Google typically shows a map with three businesses before the standard results, so a place in that map can matter more than a high organic ranking.
This company serves several metro regions. The report shows each region’s map results pointing to its own regional landing page, supported by city-level service pages.
Where the Traffic Comes From
Of roughly 6,640 estimated monthly visits in the keyword export, about 6,190 came from local pack placements and about 430 from standard organic listings. AI Overview citations and other search features contributed a small remainder.
Local pack (map results): 6,190 visits (93.3%)
Standard organic listings: 429 visits (6.5%)
AI Overview and other features: 18 visits (0.3%)
Semrush attributed 97.79% of estimated organic traffic to non-branded searches. Nearly all of the company’s visibility came from people looking for a rodent control provider rather than looking up this company by name.
Selected Map Pack Rankings
The table shows non-branded searches from the report. Region and city names are replaced with placeholders.
| Keyword | Placement | Monthly search volume | Estimated traffic share |
|---|---|---|---|
| mouse exterminator near me | Local pack #1 | 14,800 | 18.27% |
| rodent exterminator | Local pack #1 (two regions) | 8,100 | 46.35% combined |
| rat control rodent control | Local pack #2 | 4,400 | 2.90% |
| rodent control [county] | Local pack #1 | 720 | 2.68% |
| rat control services | Local pack #1 | 880 | 1.08% |
| pest control rats mice | Local pack #1 | 390 | 1.44% |
| attic rodent cleanup | Local pack #1 | 140 | 0.51% |
| rodent proofing services near me | Local pack #1 | 90 | 0.33% |
Search volumes describe demand for each query, not visits received by the company. “Rodent exterminator” appears twice because two regional map listings each held the first position in their own area.
Standard Organic Rankings
Outside the map results, the domain ranked for 2,208 keywords in total. The table covers standard organic positions only.
| Ranking range | Keywords |
|---|---|
| Positions 1–3 | 21 |
| Positions 4–10 | 123 |
| Positions 11–20 | 327 |
| Positions 21–30 | 348 |
The 327 keywords in positions 11–20 are a list worth reviewing. For example, the broad term “rodent control” (about 60,500 monthly searches) sat at position 25. Moving terms like that toward page one depends on how well the matching pages describe the services the company actually provides.
Searches with Buying Intent
The report classified 71.2% of keywords as commercial, carrying about 5,100 estimated visits, and 5.2% as transactional, carrying about 1,300. Semrush valued the estimated organic traffic at about $94,800 per month in equivalent ad spend, up 327% in the report’s comparison. That figure is what the same clicks might cost in Google Ads; it is not revenue.
What This Illustrates for Local Service SEO
For urgent home services such as pest control, HVAC and plumbing, and roofing, the map pack is often where the customer decides. A strong setup connects each Google Business Profile to a relevant regional page, keeps service and location details accurate, and supports nearby cities with their own pages. Visibility in the standard results then adds reach for broader research searches.
Our local SEO services, content strategy and technical SEO cover that full path from search to inquiry.
How to Read These Figures
Source: Semrush Domain Overview (US desktop), generated October 14, 2026, and a Semrush Organic Research positions export dated October 13, 2026. Traffic, traffic value and search volume are third-party estimates, not first-party analytics or verified leads. Map rankings vary with the searcher’s location, device and time.
The +259% traffic and +327% traffic value changes come from the report’s own period comparison. Total ranking keywords were down 8% in the same comparison, and the long-term traffic graph shows month-to-month swings, so this snapshot should not be read as steady growth. It does not establish campaign actions, start dates, revenue or return on investment.
Win More Local Map Results
Share your website, services and service areas, and we’ll discuss where local search opportunities exist and what it would take to reach them.
More Home Service Markets
Pest control shares its urgent, map-driven searches with other home services across the valley. See our pages for roofing SEO in Henderson, HVAC SEO in North Las Vegas, and local support in Boulder City and Mesquite.